My boy Doug Sundheim writes about the same thing Keith Ferrazzi does on gaining "buy in" and really making deep connections by letting your guard down and letting go of some of your insecurities, they could be your greatest assets:
We all have insecurities. Things that we believe make us look bad or weak.
Convinced that they'll hold us back if exposed, we often go to great lengths to
try to hide them. Rarely do we consider the opportunity we miss as a result.
With the right perspective, our shortcomings aren't liabilities - they're
assets. Exposing weaknesses takes strength. It shows confidence. Moreover, it's
a powerful way to ease tension, connect with others, build trust, and show your
humanity. Not to mention it's refreshing.